Privacy Policy
Effective Date: September 1, 2025
At New Horizons Behavioral Health, PLLC ("New Horizons," "we," "our," or "us"), we are committed to protecting your privacy and safeguarding the personal information you choose to share with us. This Privacy Policy explains how information is collected, used, stored, and disclosed when you visit our website, nhbhpllc.org (the "Site"), or interact with our online services. It also explains your rights regarding your personal information and the choices available to you.
By accessing or using our Site, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described below, please discontinue use of the Site.
Information We Collect
We collect information in two ways: information you voluntarily provide and information that is collected automatically when you visit our website.
Information You Provide
You may voluntarily provide personal information when you complete a contact form, request an appointment, communicate with us by email, subscribe to communications, or otherwise interact with our website.
Depending on your interaction with us, the information you provide may include:
Full name
Email address
Mailing address
Telephone number
Insurance information
Payment information (when applicable)
Any information you choose to include in messages or forms submitted through our Site
If you choose to receive text message communications from New Horizons Behavioral Health, PLLC, we may also collect:
Your mobile phone number
Your consent to receive SMS communications
Records of your opt-in and opt-out preferences
Information necessary to provide the text messaging services you requested
Providing personal information is always voluntary. However, choosing not to provide certain information may limit our ability to respond to your request or provide certain services.
Information Collected Automatically
When you browse our website, certain information is collected automatically to help us understand how visitors use our Site and improve its functionality. This information may include your IP address, browser type, operating system, device type, pages visited, referring website, date and time of access, and general geographic location.
We also use cookies and similar technologies, including pixels, tags, and web beacons, to enhance your browsing experience, improve website performance, analyze traffic patterns, and better understand visitor engagement.
How We Use Your Information
The information we collect is used to operate our website, provide requested services, and improve your overall experience. Specifically, we may use your information to:
Respond to inquiries and appointment requests
Provide, maintain, and improve our website and services
Process transactions and service requests
Communicate with you regarding appointments, services, or requested information
Send service updates or administrative notices
Send promotional communications only when you have provided your consent
Improve website performance and user experience
Analyze website traffic and usage trends
Protect against fraud, unauthorized activity, or security threats
Comply with applicable legal and regulatory requirements
We use only the information necessary to fulfill these purposes and do not use your personal information for purposes unrelated to those described in this Privacy Policy.
Text Message Communications (SMS)
If you choose to receive text messages from New Horizons Behavioral Health, PLLC, we may send appointment reminders, scheduling updates, practice notifications, wellness information, and other communications you have requested. Promotional or marketing text messages will only be sent after you have expressly opted in to receive them.
You may opt out of receiving text messages at any time by replying STOP to any message. Once your request has been processed, you will receive a confirmation message and will no longer receive SMS communications unless you enroll again.
If you need assistance with our text messaging services, reply HELP to any message or contact us directly at info@nhbhpllc.org.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve functionality, remember your preferences, analyze website traffic, and better understand how visitors interact with our content. Some cookies are necessary for the website to function properly, while others help us improve performance and personalize your experience.
Certain third-party services, including analytics providers such as Google Analytics and Meta Pixel, may also collect information regarding website usage. These providers operate under their own privacy policies.
Most web browsers allow you to modify your cookie settings. Please note that disabling cookies may affect the functionality of certain portions of our website.
Third-Party Services
To support our operations, we work with carefully selected third-party service providers that assist with website hosting, appointment scheduling, payment processing, analytics, email communications, and other business functions. These providers receive only the information necessary to perform services on our behalf and are contractually required to maintain the confidentiality and security of your information.
Our website may also include links to third-party websites or social media platforms such as Facebook, Instagram, LinkedIn, YouTube, or X (formerly Twitter). These websites operate independently of New Horizons Behavioral Health, PLLC, and we encourage you to review their privacy policies before providing personal information.
Information Sharing
We respect your privacy and do not sell, rent, or trade your personal information.
We may share information with trusted service providers only when necessary to operate our business or provide services to you. We may also disclose information when required by law, in response to valid legal requests, to protect our legal rights, to investigate fraud, or to ensure the safety of our patients, staff, and community.
Any protected health information (PHI) received in connection with behavioral health services is handled in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and all applicable federal and state privacy laws.
Mobile Messaging Privacy
New Horizons Behavioral Health, PLLC is committed to protecting your mobile privacy.
No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.
Your mobile phone number, SMS consent information, and messaging preferences are used solely to provide the communications you have requested. This information is never sold, rented, transferred, or shared with third parties for their independent marketing purposes.
Data Security
Protecting your information is important to us. We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These safeguards include secure servers, encryption technologies, access controls, and other industry-standard security practices.
While we continually work to protect your information, no method of transmitting or storing electronic information can be guaranteed to be completely secure. For this reason, we cannot guarantee absolute security.
Data Retention
We retain personal information only for as long as necessary to provide requested services, fulfill legal and regulatory obligations, resolve disputes, and enforce our policies. When information is no longer needed, it is securely deleted, anonymized, or destroyed using appropriate safeguards.
Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information. These rights may include the ability to:
Request access to your personal information
Request corrections to inaccurate information
Request deletion of personal information, when permitted by law
Withdraw consent for marketing communications at any time
Requests regarding your personal information may be submitted by contacting us using the information provided below. We may verify your identity before processing your request.
Children's Privacy
Our website is intended for individuals 13 years of age and older. We do not knowingly collect personal information from children under the age of 13. If we learn that personal information has been submitted by a child under 13, we will promptly delete the information.
Parents or guardians who believe their child has submitted information through our website should contact us immediately.
International Visitors
Our website is operated within the United States. If you access the Site from another country, you understand that your information may be transferred to, stored, and processed within the United States, where privacy laws may differ from those in your country of residence.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices. When changes are made, the Effective Date at the top of this page will be updated. We encourage you to review this Privacy Policy periodically to remain informed about how we protect your information.
Your continued use of our website after any revisions constitutes your acceptance of the updated Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
New Horizons Behavioral Health, PLLC
Website: nhbhpllc.org
Phone: (615) 471-0607
Email: info@nhbhpllc.org